Established in 2011, Dsquares is a multi-sector provider/manager of loyalty services and solutions to a prestigious portfolio of international and local corporate clients, with a strong foothold in Egypt and growing presence internationally. Dsquares’ solutions include design and implementation of loyalty programs, coupon-based offerings, and concierge services. These solutions – combined with Dsquares’ network of 500+ merchants and 7,000+ retail outlets across various product categories and socioeconomic segments – help clients drive revenue growth, improve customer retention, and increase engagement.

“We are excited to back the Dsquares team as it grows its footprint. Dsquares’ growth track record over the past few years is a testament to Dsquares’ leadership in the loyalty and rewards space in Egypt and the region through the introduction of innovative solutions and operational excellence,” said Emad Barsoum, Managing Director at Ezdehar Management, who will be joining Dsquares’ board of directors. “As the sophistication of corporates in the Middle East and Africa increases, we believe that Dsquares’ strong reputation and exceptional management will position the Company to become the leading provider of loyalty and rewards solutions in the region. We look forward to supporting Dsquares in its next phase of growth and development.”

Marwan Kenawy, co-founder and Chief Executive Officer of Dsquares, said: “We are excited to welcome Ezdehar as a strategic partner. We believe Dsquares is transforming how corporates think about loyalty and rewards for their customers across the region and are already serving clients in Africa, the levant, and the Gulf Cooperation Council countries. The entire team at Ezdehar shares our vision to help clients create better and longer-lasting relationships with their customers.”

Ayman Essawy, co-founder and Chief Operating Officer of Dsquares, added: “This step will expand Dsquares’ activities and presence across the region. We believe that data-driven loyalty programs and measurable rewards delivered through a comprehensive solution provider are the future of the space. Ezdehar’s blue-chip institutional investor base and presence as a strategic shareholder will support our drive to grow our international footprint, as well as introduce new capabilities and products for our clients to deliver industry-leading customer retention and engagement rates.”