With almost 10 years of experience in corporate finance, business planning, and project management, Yasmina initially joined Ezdehar in 2018 as an investment professional, where she worked on numerous investment opportunities across various sectors, including education, healthcare, FMCGs, Agriculture, F&B, Retail, Packing, financial services, and business services. During her years as an investment professional, she led the value creation plan in Dsquares and supported the fund’s investment in Rich Food. She then left to lead the institutionalization, expansion plans, and digital transformation of a family business, where she supported the group in securing around EGP 400 million in debt, project managed the implementation of a full scope SAP S/4Hana ERP system across three companies, and led several financial and non-financial initiatives, including formulating a policy for collections and enhancing the collection process, improving communication across teams, and aligning operations with strategic objectives. She recently rejoined to lead Ezdehar’s finance function, investor relations, and support the transformation of the finance function in portfolio companies as part of the fund’s post-investment plan. Early in her career, Yasmina co-founded one of the largest aluminum manufacturing companies in Egypt, where she led the business planning, debt financing, and project management.
Yasmina is a Certified Private Equity Specialist (CPES) from LEORON Institute and holds a Master of Science degree in Banking and Finance and a BBA in Entrepreneurship & Small Business Management from Nile University.